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9 July, 2006 at 1:07 pm
It’s all story-telling…
9 July, 2006 at 4:52 pm
Yes, it is. But the implications and subtleties of that insight are what this is all about.
This is why Channel 9 is so interesting. Scoble isn’t a great journalist – but he’s good enough to get close enough to ‘the story’ in that sense. He’s not a great camera operator or editor, but he’s good enough not to get in the way too much. The result is that Channel 9 tells reasonable stories reasonably well, and in the context (developer insight at Microsoft) this was enough of a breakthrough to be hailed as a phenomenal success.
But it’s still painfully, tragically crap. In the grand scheme of things.
‘Good enough’ is, sometimes, good enough. But often we’re just kidding ourselves, and a more objective assessment would be ‘not good enough.’
Avoiding being ‘Old media’ seems to be one way people justify being ‘good enough.’ Sometimes they’re right. Sometimes they’re really not good enough at telling stories, and they’re looking for an excuse.
9 July, 2006 at 5:22 pm
I think a lot depends on the size of your target audience. If you’re aiming your family, they’ll accept pretty low quality as long as has a shot of little Johnny (or in my case Sam) somewhere in the frame. Just as, a postcard from your daughter in her gap year is sufficient regardless of grammar.
If your aim is higher – well you need better production values. I subscribe to a podcast called Fly With Me, made by an airline pilot. Not quite radio 4, but I’m very interested in the content (you’ve guessed – it’s about aviation); so I’ll enjoy the unedited interviews.
If you want audiences of millions, you need production values – at least you do if it’s going to be longer than a few seconds.
It’s like writing – all writers complain that everyone thinks they can write, because they all do. But writing for a paying audience is a different skill, that requires talent and training.
Nowadays everyone thinks they can make videos – cameras probably cost less than word processors – but you still need rare talent to make it entertaining.
The same thing happened in the music biz when synths and sequences came along. Sure you can make a record in your bedroom (my son’s band have, and they’re now signed to Sony). But you still need TALENT.
9 July, 2006 at 10:55 pm
I’m with you – I said something like ‘editing shows respect for your audience’ at Bloggercon.
My boys get this – they know about shooting multiple takes and keeping the good ones, and storyboarding first.
This is the corollary of my ‘Live TV is dead’ point – too much of TV uses liveness or ‘event TV’ to prop up stale, dull disrespectful work. I’ve been working my way through classic TV series via Netflix, and on the Fawlty Towers DVD, there is a great interview with Cleese talking about how much they pushed the pace of the show, which is one reason it holds up so well.
Reminds me of the old BBC phrase ‘good enough for news’…
31 January, 2007 at 9:25 pm
Oh, how I love this: a spoof of geek video blogger Robert Scoble, in the manner of Fake Steve….
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