many of us who were familiar with blogs already saw tumblelogs as “just a simple blogging template”, similar to what we were already doing on Movable Type or WordPress at the time, rather than a fundamentally different medium.
Despite that myopia, there was a lot of momentum around simplified, media-rich blogging at that moment in history.
Just read the whole thing. Blogging: it’s not as simple as it seems, and history is littered with the corpses not just of dead blogs, but of dead blogging systems.
(– via everyone)