Contact lenses

Somewhere, in one of William Gibson's genre-defining, bafflingly seminal cyberpunk books - possibly Neuromancer, which was written on a typewriter, for heaven's sake - there's mention of a woman with fabulously beautiful eyes. They're blessed with a remarkable clarity and depth of colour... and tiny 'Nikon' logos on the edge of the iris.

I mention this because it's actually happening, only with Dior rather than Nikon. Well, kinda. Dior are apparently jumping on the special effects contact lens trail, making lenses that outline the iris in black or gold 'for a more dramatic effect,' but according to today's Guardian they also feature a Dior logo. In Gibson's world, as I recall, Nikon were engineering entire eyes. But the visual effect is the same.

Tick another prediction off the list.