Web apps

In chat, Vinay and I just came up with a new web application protocol we'd like to see. Our options:

1. Do nothing about it.
2. Seek venture capital, then build it.
3. Build a slick website about it, write reviews of example apps, and see if anyone reverse-engineers the protocol. Thus saving us from having to write it in the first place.

I'm veering towards option #3.