Having made a few things like this over the years, I can say with some authority:
- These are spectacularly good. Mine were never so complex.
- They’re beautifully filmed. It’s astonishingly hard to do these right – you have to design for the camera right from the start, which is why BBC Choice’s Simply Complicated wasn’t as good as one might have hoped
- The Honda advert wasn’t as original as everyone thinks. Aside from the Fischli & Weiss film, there were others.
- Bryson was absolutely right when he was pitching exactly this idea, long before the Honda ad. Ah, hindsight.
- Jack, you’re up.
Link? OK, then. A video of charming machines, evidently from a Japanese children’s TV show.
So why the hell don’t we pitch it again???? I really think we had a good spin on it.
No grumpiness, I just still think it would be good.
The link seems to be broken.