Still too much for you? Here’s a viral video!
Things to remember, though:
- YouTube isn’t the only video site that’s important. It’s merely the most visible one. It’s a very broad, unfocussed audience. Is that what your video needs?
- 100,000 views is, in the UK, minority cable/satellite channel territory. The rule of thumb for BBC2 evenings used to be that one million viewers was a bit low, two million meant a recommission. 100,000 views globally is trivially small. Hence:
- What matters isn’t volume, it’s proportion. What proportion of your target audience sees your video?
It’s entirely valid for your video to have a target audience of one. If that person sees your film, and they react the way you’d hoped, then the other 99,999 viewers are either bonus or irrelevance.