Having been impressed by this ‘behind the scenes’ video, I found myself a little underwhelmed by the advert itself. Partly because I found it rather hard to track down. Go to this site, click ‘explore the site’, then ‘view the ad’ in the top menu.

Damned clever, but too clever, maybe?

[Update: good links and discussion on this at Metafilter, which led me to this article about kinetic computing.]