Oh, come on Media Guardian. It’s not as if, when you note:
The advert, part of a £2m campaign, is filmed in the style of a children’s TV programme from the 70s.
…we don’t know to which series you’re referring. And it’s still being made, thanks very much. Though it doesn’t quite play out as cheesily as the Lil-lets pastiche, thankfully.
My take: rather amused by it all.