That Adam Scott is eating only dry monkey food for a week is all over the net. And with good reason – as experiments go, it’s gross, bizarre, and extremely funny. What’s surprising is the range of places which have picked up the story. Take, for example, the initial response of the American Council on Science and Health. Their verdict: they can’t recommend it, but they’re interested to see what happens. And, by implication, rather amused.
The lawyers’ verdict, meanwhile, is more direct: ‘Monkey Chow’ is made by Purina Mills, and the trademark is owned by Societe des Produits Nestle S.A.
Meanwhile – this is exactly the sort of thing we should have done on the Christmas Lectures, isn’t it? Dang.