What, did nobody behind this ghastly thing at Argos see The Godfather? It gets worse: it ships as a kit, with a plastic horse’s skull into which you stick pins ‘to give flesh depth’, then lay on modeling clay to sculpt muscles. There’s also a ‘skin-making jig, eyeballs, and ears.’
What were they thinking?
Been done!
http://www.kropserkel.com/horse_head_pillow.htm