OFCOM rejects CITV finale

Though it’s not clear that anything much has changed, to be honest. The Media Guardian reports that OFCOM has rejected ITV’s request to drop CITV from terrestrial broadcast:

“The Ofcom board declined a proposal from ITV plc for a significant change in the volume of children’s programmes on ITV1,” said a spokesman for the regulator.

However, it’s not clear that anything much changes as a result. CITV on ITV1 will remain at an hour a day, and it seems highly unlikely that any more new programming will be commissioned for 2007. Result: there’s no discernible production industry. Hmm.

Still, it’s interesting that OFCOM haven’t just rolled over and rubber-stamped ITV’s request. There’s a bit of editorial from Media Guardian here, but nothing of any real substance. However, this story suggests that the regulator may be taking a tougher line:

Mr [Philip] Graf, who heads Ofcom’s content board, chided shareholders, saying the company’s [ITV’s] salvation from its ratings and advertising revenue woes was “largely in their own hands rather than the regulator’s gift”.

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