Great rant over at Studio Daily, about how owning a copy of Final Cut doesn’t on its own make one an editor. Duly noted, heh.
There’s a flipside to this, however: just as one sees lots of people who claim to be video editors, but who’ve no idea about the offline/online workflow, so one also sees lots of post-production facility houses who’ve no idea about the web video workflow.
Finding someone to take up the slack on SciCast is going to be extremely difficult – and not just for technical reasons. See, I also need that person to have the practical savvy to spot safety hazards, the production experience to know what can and can’t be cleared, the editorial expertise to judge helpful and problematic tweaks, and the academic knowledge to recognise content that’s plain wrong.
At the moment, it’s not clear how that generation of film-maker is going to get trained up. So, I watch Scoble’s demo of a Newtek Tricaster, and I think four things:
- “Shiny! There are times I could really really use one of those!”
- “The 80s are calling, and they’d like their tasteless DVE moves back.”
- “$8000? This is going to get killed as soon as hardware catches up.”
- “Wait – live broadcast is hard. This is going to be early-80s desktop publishing all over again.”
I think it all comes back to one problem, and one worry:
The problem – shiny new equipment and falling prices are great, but the real challenge is working out how to maintain anything like high production values, when the people using the gear haven’t experienced high-value productions.
The worry – audiences will take what they can get, and high production values will simply die. YouTube is evidence of this, though YouTube without copyright-infringing material might be evidence to the contrary.
One solution – Apple, please please please open up iTunes video in a similar way to the signed iTunes artist programme for indie music. Being able to sell videos through iTunes would be… interesting.
(for more of this sort of thinking, see Gia’s post about several things, including professional journalism and blogging.)