I’ve just seen an NHS advert featuring schoolkids playing a card game based around fruit and veg. A few immediate thoughts:

  • It’s presumably aimed at kids. And it’s on at half midnight. Does the NHS know something I don’t?
  • They don’t understand the rules to Top Trumps.
  • Partly as a consequence, it’s patronising as hell.
  • The linked website is surprisingly sparse.
  • ‘Swap chocolate for apples’ isn’t going to win them any friends.


  • I really really like the logo.